Most home buyers have already become emotionally attached to a property after seeing photos online. They come with high expectations and want to verify that the home is really what they fell in love with and that the online representation is reality.
Author John Maxwell said that we all have some “change in our pockets” when we first meet. People will give us the benefit of the doubt. When we reinforce their good will we get more change in our pockets as influence in the relationship.
When touring a home if the photos align with reality the seller will get more “change in his pocket.” However, when expectations and reality do not measure up, “change” begins to pour out of the seller’s pockets.
Many will overlook a stretched photo. But when buyers can’t see how to use an unusual room like a walk through living room, or how furnishings and decor can overcome some dated features, the seller beings to literally “looses bank.”
There is a tipping point for all buyers and when too many things don’t line up they will end the tour and just move on. Second chances are typically not an option and pennies, nickels, dimes and quarters are left in a trail throughout the home as the buyer and agent make a quick exit.
That’s why staging a home is so important. A new survey from the National Association of Realtors® shows that 83 percent of buyers' agents say that staging makes it easier for buyers to visualize a property as their future home. Call Webb Home Staging whether you have an occupied home or a vacant property that needs staging. Remember staging is less than a price reduction and can pay for itself with a faster sale and possibly for a higher price.
Put your best foot forward, keep that change in your pocket and walk all the way to closing, get a big fat check to put in your pocket and take it straight to the bank.