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What is Staging?- Part 1

4/7/2025

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When you think of staging, you might picture a beautifully decorated home, filled with personal touches and stylish décor. While staging does involve making a home look its best, it’s not the same as decorating. So, what is staging, exactly? Check out part one of: What is Staging below.
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1. Staging is the art of turning a home into a product
When you stage a home, the goal is to turn it into a product that appeals to the largest group of buyers. This means focusing on functionality, flow, and aesthetic appeal. It highlights your home’s best features, makes spaces feel larger, and creates a welcoming atmosphere that potential buyers can easily connect with.
The key here is that staging is all about creating a product that stands out in a competitive market. Buyers want to envision themselves in the space, and staged homes are carefully designed to help them do just that. By presenting your home in the best possible light, staging helps the home achieve its highest potential in the real estate market.

2. Staging is not decorating
You might wonder how staging differs from decorating. Well, simply put, staging is not decorating. While decorating is about personalizing a space with your preferences and tastes, staging, on the other hand, is about showcasing a home’s features in a way that appeals to the largest audience possible.
Here are a few key differences between Staging and Decorating:
  • Staging focuses on creating a neutral, inviting environment where buyers can see themselves living. It’s about maximizing the space and using furniture and décor to highlight the home’s best features.
  • Decorating, on the other hand, is a personal expression of your style. It’s about making the space feel uniquely “yours” with items that reflect your tastes and interests.
While decorating makes a home comfortable for you, staging makes it marketable. It’s designed to sell—not to feel lived-in.

Conclusion
Thinking about selling your home? Staging might be the game-changer you need to attract more buyers and sell faster! Stay Connected with Us- follow us on social media!
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    Barbara Webb

    Owner & Interior Designer

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