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What is Staging? Part 2

5/5/2025

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When you think of staging, you might picture a beautifully decorated home, filled with personal touches and stylish décor. While staging does involve making a home look its best, it’s not the same as decorating. So, what is staging, exactly? Check out part two of: What is Staging below.


3. Staging is depersonalizing a home
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When a home is filled with personal items or family photos, it can be difficult for potential buyers to envision themselves living there. Buyers want to see themselves living in the space. This is where staging comes in. Staging removes those items to create a clean, neutral environment. This allows the home to feel like a blank canvas rather than someone else’s lived-in space.


4. Staging helps potential buyers envision living there

When a home is professionally staged, each room has purpose and flow. Whether a stylish living room, a productive office, or an inviting dining room, the right staging can transform a house into someone’s future home. Potential buyers can more easily imagine how they’d use the space, where their furniture would go, and how they'd feel coming home each day. It creates an emotional connection—and that’s the key to staging.


5. Staging has proven to sell homes faster and for more money

Numbers don’t lie: often staged homes sell faster and often at higher prices. By highlighting a home’s best features and creating a warm, welcoming atmosphere, staging adds real, measurable value to the sale. The result? More interest, stronger offers, and a faster sale. Staging isn’t just a visual upgrade—it’s a strategic investment with real, measurable returns.

Conclusion
Thinking about selling your home? Staging might be the game-changer you need to attract more buyers and sell faster! Stay Connected with Us- follow us on social media!

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What is Staging?- Part 1

4/7/2025

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When you think of staging, you might picture a beautifully decorated home, filled with personal touches and stylish décor. While staging does involve making a home look its best, it’s not the same as decorating. So, what is staging, exactly? Check out part one of: What is Staging below.
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1. Staging is the art of turning a home into a product
When you stage a home, the goal is to turn it into a product that appeals to the largest group of buyers. This means focusing on functionality, flow, and aesthetic appeal. It highlights your home’s best features, makes spaces feel larger, and creates a welcoming atmosphere that potential buyers can easily connect with.
The key here is that staging is all about creating a product that stands out in a competitive market. Buyers want to envision themselves in the space, and staged homes are carefully designed to help them do just that. By presenting your home in the best possible light, staging helps the home achieve its highest potential in the real estate market.

2. Staging is not decorating
You might wonder how staging differs from decorating. Well, simply put, staging is not decorating. While decorating is about personalizing a space with your preferences and tastes, staging, on the other hand, is about showcasing a home’s features in a way that appeals to the largest audience possible.
Here are a few key differences between Staging and Decorating:
  • Staging focuses on creating a neutral, inviting environment where buyers can see themselves living. It’s about maximizing the space and using furniture and décor to highlight the home’s best features.
  • Decorating, on the other hand, is a personal expression of your style. It’s about making the space feel uniquely “yours” with items that reflect your tastes and interests.
While decorating makes a home comfortable for you, staging makes it marketable. It’s designed to sell—not to feel lived-in.

Conclusion
Thinking about selling your home? Staging might be the game-changer you need to attract more buyers and sell faster! Stay Connected with Us- follow us on social media!
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The Art of Organizing Photos for Real Estate Listings: Capturing the Money Shot - Part 2

1/6/2025

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At Webb Home Staging we understand that when it comes to selling a home, first impressions matter—now more than ever. The right photographs can make all the difference in attracting interest. One crucial aspect of this is knowing how to effectively organize your photos to highlight the most important features of your listing. Let’s dive into part 2 of the key strategies to showcase your property in the best light.​

4. Create a Cohesive Flow

Organize your photos in a logical order that mirrors the flow of the home. Start with the exterior, then move to the entryway, living areas, kitchen, bedrooms, and finally any outdoor spaces. This narrative structure not only helps buyers navigate through the listing but also allows them to imagine walking through the home.

5. Highlight Unique Features

If your home has any unique features—like built-in shelving, a home office, or a spa-like bathroom—make sure to showcase these in your photo selection. These details can set your listing apart and appeal to buyers looking for something special.
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6. Professional Photography Matters

A skilled photographer understands how to capture a space in the best light, utilize angles effectively, and highlight features that matter most. Good photography can elevate your listing and attract more potential buyers.

Conclusion
In the competitive real estate market, your listing’s photographs are a vital tool for drawing in buyers. By focusing on the money shot, curating your selection, labeling images clearly, creating a cohesive flow, and highlighting unique features, you can present your home in the best possible light. Don’t let potential buyers struggle with understanding your home’s layout—help them envision their future there. With these tips, you’ll be well on your way to crafting a compelling visual narrative that can lead to a successful sale.



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The Art of Organizing Photos for Real Estate Listings: Capturing the Money Shot - Part 1

12/2/2024

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When it comes to selling a home, first impressions matter—now more than ever. The right photographs can make all the difference in attracting interest. One crucial aspect of this is knowing how to effectively organize your photos to highlight the most important features of your listing. Let’s dive into the key strategies to showcase your property in the best light.
1. Focus on the Money Shot
Every home has a standout feature—the “money shot.” This could be a breathtaking view from the living room, a beautifully updated kitchen, or a spacious backyard perfect for entertaining. Whatever it is, make sure to place this shot front and center in your listing. This is what will grab a buyer's attention and make them want to see more.
2. Curate Your Photo Selection
While it might be tempting to showcase every angle and room, less can often be more. Select photos that help buyers envision themselves in the space without overwhelming them. A well-curated selection can create a narrative, guiding potential buyers through the home’s flow and functionality. Aim for quality over quantity—showcase the most appealing aspects without cluttering the listing.
3. Label Your Photos Clearly
One common mistake I’ve observed is the absence of descriptions under the photos. Without context, buyers may struggle to understand the layout and features of your home. Descriptive labels help clarify what each room is and its purpose, making it easier for buyers to visualize how they might use the space. For instance, instead of just labeling a photo “Living Room,” try “Bright and Spacious Living Room with Cozy Fireplace.”


​Stay tuned for next month's blog, where we will share part 2!


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The Power of Home Staging: Transforming Spaces for Success

11/4/2024

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At Webb Home Staging, we recognize that choosing to stage your home is a significant investment. However, this decision can be a game-changer in today’s competitive real estate market. While virtual staging enhances photographs, the true magic happens when potential buyers walk through the door. They come to verify what they’ve seen online, and we want that experience to be unforgettable.
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The Impact of First Impressions
Imagine stepping into an empty home. Often, it can feel cold and uninviting, with cobwebs in the corners and perhaps a few bugs making themselves at home. Small scratches and imperfections are magnified in an empty space, which can detract from the property’s overall appeal. This is where staging comes into play.

At Webb Home Staging, we approach each project with the mindset that it’s the only one that matters. Every home is unique, and we carefully assess the layout and specific needs of each space. Our goal is to highlight the best features, optimize layouts, and create an inviting atmosphere that resonates with potential buyers.​

Turning Challenges into Highlights
Every home has its quirks—unusual layouts or dated floor plans that might deter buyers. Our team specializes in transforming these challenges into highlights. We reimagine spaces, showing how they can be utilized in a modern and functional way. Whether it’s suggesting the best placement for a sofa or creatively showcasing a fireplace with dual focal points, our staging is designed to enhance the buyer’s experience.
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Creating Connection Through Comfort
When buyers browse online listings, we want them to see more than just a property; we want them to envision a warm, comfortable living environment. Our aim is for 95% of buyers to find something in the staging that resonates with them, making them feel at home. This emotional connection is crucial—it helps buyers
 visualize their lives in the space, making it easier for them to imagine calling it home.

The Value of Staging
While staging is an investment for both agents and sellers, it’s undeniably an invaluable tool in the home-selling process. It helps communicate the scale and potential of each room, guiding buyers in visualizing how they would arrange their furniture and personal items. The right staging can significantly impact how quickly a home sells and at what price.

Conclusion
In conclusion, staging is not just about making a home look good; it’s about creating an inviting atmosphere that connects with buyers on an emotional level. At Webb Home Staging, we’re dedicated to helping you showcase your property in the best light possible. When buyers step through the door, we want them to feel at home from the very first moment. If you’re considering staging your home, let’s work together to make it a space that captures hearts and sells quickly!

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Request a free staging quote now
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Virtual Home Office Tips from a Designer/Home Stager

3/7/2021

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by Barbara Webb
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Who knew how many jobs could actually be done from home. Communicating with co-workers and clients by virtual platforms like Zoom and Teams is now a daily necessity for many. And while you may have had other advice on your home office setup, may I share from my perspective as a professional designer and home stager?

Here are three ideas to improve your professional image for online meetings and professional phone calls.

1. Good lighting

Have your light sources in front and to each side of you. A window or other light source behind you puts you in the shadow and not center stage. Test the color of light bulbs to get the best one for your skin tone. I suggest a warmer tone. Look for the Kelvin scale on the bulb box showing the bulb's warm or cool color. Leave the cool bulbs for the hospitals!

Consider purchasing a professional ring LED light. Many are in the $100 range. Goodness, you would pay $60 for a decent table lamp. Proper lighting will make you glow like a pro!

2. An Attractive Background

Do I really have to say it... NO virtual backgrounds. And we have all giggled at newscasters who have broadcast from their bedrooms. 
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Set up in front of a bookshelf with items that relate to your work. Or, use a simple world map, a nice piece of art with no glass (so no glare), or even a black fabric backdrop will do (make sure to iron it!).

​Here's a trick: Take a large art canvas and wrap it in a tasteful fabric.

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3. An Emergency "Phone Booth" Plan

Working from home can have many unexpected hurdles to maintaining your professional appearance.
You are now Superman or Superwoman juggling all the distractions of your home and professional life. You need a nearby "phone booth" to run into and put on your super suit.

Have an escape route planned for an unexpected important phone call. Many of us now have a "take a kid to work day" every day.

Maybe your "phone booth" is in the garage, a pantry, or even a closet ... hopefully a walk-in!

​Have a plan.


Here are a few photos of home offices Webb Home Staging has created. Enjoy!

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Call for a Home staging quote today

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Preparing for a grand entrance: roll out the red carpet

8/10/2020

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When selling a home, you want to win the buyer lottery and be selected for a showing.

By the time buyers and their agent reach your front door, they want to love your house. Here are some things you can do to exceed their expectations ... and it all starts at the front door.

Most of us enter our home from the garage or side door. In preparing, think about the path of a buyer. Yes, cut the grass and rake replace the mulch ... but don’t forget the entry area itself.

It takes a few minutes for the agent to retrieve the key and unlock the door. Meanwhile the buyer has a close up view of an old rusty entry light fixture and possibly the most unkempt entry of the home.

Consider the following:
  1. If your landscaping if lacking, instead of planting small blooming flowers near the front entry, go for bigger blocks of color. In photography the small flowers may not have the desired impact. Try a fern or plant in a pot that you can take with you later. Whatever you select, make sure you have time to water and care for it.
  2. Replace the old rusty entry light with a new one that reflects current trends.
  3. Do a heavy cleaning of your entry area or porch, including the  ceiling.
  4. Evaluate the door and porch for signs of wear or peeling paint.
  5. Consider painting the door with a fresh current color.
  6. Replace tired front porch furniture or bring it to life by cleaning it and adding fresh outdoor pillows.
  7. Get a new basic entry mat. No patterns or mascots from your Alma mater.
  8. Replace a worn lock set, knob, and kick plate with a new trendy metal finish.
  9. Check the storm door for squeaks, wear, and door holders that don’t work. Nobody really enjoys being hit on the backside while trying to unlock a door.
  10. Once you are on the market don’t forget to check the porch area weekly and clean the glass regularly. The smell of window cleaner as your prospects enter the home is always a good impression.

Here are some of my personal favorite door colors from Milled.com featuring Sherwin Williams colors. And when shopping there, mention you are a client of Webb Home Staging and use my contractor’s discount for your purchases!


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Don't let these moments pass you by

4/15/2020

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Making the most of your time stuck at home.

With all the virus talk, and limitations of what we can’t do, let’s focus on what we can do while stuck at home. Whether you are preparing to sell your home or fixing things you’ve put off, now is a great time to tackle those do-it-yourself projects. Since hardware stores are open, it’s easier to find a can of paint than a roll of toilet paper.

According to Gary Thompson of The Philadelphia Inquirer, “That hole in the wall that people have been looking at for three months? They’re fixing it.” Hardware stores are “selling paint, brushes, rollers, pans, and drop clothes. Some folks are even going after old furniture, taking on refinishing jobs.”

So get off the sofa and get your “steps” in by checking projects off your list. Before you know, this stay-at-home time will come to an end. So, get up and get ’er done.

Here are a few of my favorite paint colors from the Sherwin Williams 2020 collection:
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​When shopping Sherwin Williams you may use my contractor discount, just mention that you are a client of Webb Home Staging.
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Staging turns "Change in your Pocket" into a Big Fat Check

1/25/2020

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Most home buyers have already become emotionally attached to a property after seeing photos online. They come with high expectations and want to verify that the home is really what they fell in love with and that the online representation is reality.

Author John Maxwell said that we all have some “change in our pockets” when we first meet. People will give us the benefit of the doubt. When we reinforce their good will we get more change in our pockets as influence in the relationship.

When touring a home if the photos align with reality the seller will get more “change in his pocket.” However, when expectations and reality do not measure up, “change” begins to pour out of the seller’s pockets.

Many will overlook a stretched photo. But when buyers can’t see how to use an unusual room like a walk through living room, or how furnishings and decor can overcome some dated features, the seller beings to literally “looses bank.”

There is a tipping point for all buyers and when too many things don’t line up they will end the tour and just move on. Second chances are typically not an option and pennies, nickels, dimes and quarters are left in a trail throughout the home as the buyer and agent make a quick exit.

That’s why staging a home is so important. A new survey from the National Association of Realtors® shows that 83 percent of buyers' agents say that staging makes it easier for buyers to visualize a property as their future home. Call Webb Home Staging whether you have an occupied home or a vacant property that needs staging. Remember staging is less than a price reduction and can pay for itself with a faster sale and possibly for a higher price. 

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Put your best foot forward, keep that change in your pocket and walk all the way to closing, get a big fat check to put in your pocket and take it straight to the bank.
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The power of professional photos

11/15/2019

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The benefits of staging your home to sell are widely known thanks in part to networks like HGTV and Joanna Gaines. However, one more step is needed to get the full impact of staging.

As a kid
​I remember my parents looking for a home with the help of a real estate agent. Her name was Mrs. Boren and she carried a thick printout with the current "secret" listings of homes that only agents had access to.  I heard her say that the updated list came out once a week. If you wanted to buy a home, you most certainly would have relied on that printout and typically had no idea what the home looked like until you pulled up to the curb. Hence the term "curb appeal."

In 2019, as a Realtor myself, no seller can afford to ignore that things have completely turned upside down. According to the National Association of Realtors 2019 Real Estate in the Digital Age Report, "The typical buyer used a mobile device to search for properties online. S/he looked at websites with photos, home listings, and information about the home buying process. S/he then contacted an agent and visited a median of 10 homes over 10 weeks again in 2019 before purchasing a home."
(Real Estate in the Digital Age)

When a buyer clicks through photos of a listing, using the electronic device of their choice, it's at a rapid fire speed. I know I could hit as many as three or four per second. My point is ... use your professionals. Take a look at the three photos in the blog. Really look at the difference. We each have something we do really well. For me it's bringing a home up to its full potential by staging. My company, Webb Home Staging brings style, scale and personality in completing the picture for buyers and allows them to visualize and see themselves living in your property. Now I am sure you are great at what you do, but for most, staging, design and photography is not your specialty. Allow a professional staging company and photographer to bring your hard work together to reach the goal... selling your property!

After staging, the final step is calling on a professional photographer. For less than $125 your hard work will pay off and put your property on a buyer's short list to tour and ultimately buy. After Webb Home Staging brings your property to life and shows off the features by staging, we are happy arrange and schedule that photographer for you. 

There is no reason not to ride into the sea of competition with your "guns blazing." Let us get you there and get your property sold!
 Reach out to me to discuss our services and get a free quote on staging. Visit our website at www.webbhomestaging.com or call 615-293-9094  Barbara Webb



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Visit our website at www.webbhomestaging.com or call 615-293-9094 
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    Barbara Webb

    Owner & Interior Designer

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