When you think of staging, you might picture a beautifully decorated home, filled with personal touches and stylish décor. While staging does involve making a home look its best, it’s not the same as decorating. So, what is staging, exactly? Check out part two of: What is Staging below.


3. Staging is depersonalizing a home
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When a home is filled with personal items or family photos, it can be difficult for potential buyers to envision themselves living there. Buyers want to see themselves living in the space. This is where staging comes in. Staging removes those items to create a clean, neutral environment. This allows the home to feel like a blank canvas rather than someone else’s lived-in space.


4. Staging helps potential buyers envision living there

When a home is professionally staged, each room has purpose and flow. Whether a stylish living room, a productive office, or an inviting dining room, the right staging can transform a house into someone’s future home. Potential buyers can more easily imagine how they’d use the space, where their furniture would go, and how they'd feel coming home each day. It creates an emotional connection—and that’s the key to staging.


5. Staging has proven to sell homes faster and for more money

Numbers don’t lie: often staged homes sell faster and often at higher prices. By highlighting a home’s best features and creating a warm, welcoming atmosphere, staging adds real, measurable value to the sale. The result? More interest, stronger offers, and a faster sale. Staging isn’t just a visual upgrade—it’s a strategic investment with real, measurable returns.

Conclusion
Thinking about selling your home? Staging might be the game-changer you need to attract more buyers and sell faster! Stay Connected with Us- follow us on social media!

1. Staging is the art of turning a home into a product
When you stage a home, the goal is to turn it into a product that appeals to the largest group of buyers. This means focusing on functionality, flow, and aesthetic appeal. It highlights your home’s best features, makes spaces feel larger, and creates a welcoming atmosphere that potential buyers can easily connect with.
The key here is that staging is all about creating a product that stands out in a competitive market. Buyers want to envision themselves in the space, and staged homes are carefully designed to help them do just that. By presenting your home in the best possible light, staging helps the home achieve its highest potential in the real estate market.

2. Staging is not decorating
You might wonder how staging differs from decorating. Well, simply put, staging is not decorating. While decorating is about personalizing a space with your preferences and tastes, staging, on the other hand, is about showcasing a home’s features in a way that appeals to the largest audience possible.
Here are a few key differences between Staging and Decorating:

• Staging focuses on creating a neutral, inviting environment where buyers can see themselves living. It’s about maximizing the space and using furniture and décor to highlight the home’s best features.
• Decorating, on the other hand, is a personal expression of your style. It’s about making the space feel uniquely “yours” with items that reflect your tastes and interests.

While decorating makes a home comfortable for you, staging makes it marketable. It’s designed to sell—not to feel lived-in.

At Webb Home Staging we understand that when it comes to selling a home, first impressions matter—now more than ever. The right photographs can make all the difference in attracting interest. One crucial aspect of this is knowing how to effectively organize your photos to highlight the most important features of your listing. Let’s dive into part 2 of the key strategies to showcase your property in the best light.​

4. Create a Cohesive Flow

Organize your photos in a logical order that mirrors the flow of the home. Start with the exterior, then move to the entryway, living areas, kitchen, bedrooms, and finally any outdoor spaces. This narrative structure not only helps buyers navigate through the listing but also allows them to imagine walking through the home.

5. Highlight Unique Features

If your home has any unique features—like built-in shelving, a home office, or a spa-like bathroom—make sure to showcase these in your photo selection. These details can set your listing apart and appeal to buyers looking for something special.
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6. Professional Photography Matters

A skilled photographer understands how to capture a space in the best light, utilize angles effectively, and highlight features that matter most. Good photography can elevate your listing and attract more potential buyers.

Conclusion
In the competitive real estate market, your listing’s photographs are a vital tool for drawing in buyers. By focusing on the money shot, curating your selection, labeling images clearly, creating a cohesive flow, and highlighting unique features, you can present your home in the best possible light. Don’t let potential buyers struggle with understanding your home’s layout—help them envision their future there. With these tips, you’ll be well on your way to crafting a compelling visual narrative that can lead to a successful sale.

When it comes to selling a home, first impressions matter—now more than ever. The right photographs can make all the difference in attracting interest. One crucial aspect of this is knowing how to effectively organize your photos to highlight the most important features of your listing. Let’s dive into the key strategies to showcase your property in the best light.
1. Focus on the Money Shot
Every home has a standout feature—the “money shot.” This could be a breathtaking view from the living room, a beautifully updated kitchen, or a spacious backyard perfect for entertaining. Whatever it is, make sure to place this shot front and center in your listing. This is what will grab a buyer's attention and make them want to see more.
2. Curate Your Photo Selection
While it might be tempting to showcase every angle and room, less can often be more. Select photos that help buyers envision themselves in the space without overwhelming them. A well-curated selection can create a narrative, guiding potential buyers through the home’s flow and functionality. Aim for quality over quantity—showcase the most appealing aspects without cluttering the listing.
3. Label Your Photos Clearly
One common mistake I’ve observed is the absence of descriptions under the photos. Without context, buyers may struggle to understand the layout and features of your home. Descriptive labels help clarify what each room is and its purpose, making it easier for buyers to visualize how they might use the space. For instance, instead of just labeling a photo “Living Room,” try “Bright and Spacious Living Room with Cozy Fireplace.”

​Stay tuned for next month's blog, where we will share part 2!

by Barbara Webb

Making the most of your time stuck at home.

With all the virus talk, and limitations of what we can’t do, let’s focus on what we can do while stuck at home. Whether you are preparing to sell your home or fixing things you’ve put off, now is a great time to tackle those do-it-yourself projects. Since hardware stores are open, it’s easier to find a can of paint than a roll of toilet paper.

According to Gary Thompson of The Philadelphia Inquirer, “That hole in the wall that people have been looking at for three months? They’re fixing it.” Hardware stores are “selling paint, brushes, rollers, pans, and drop clothes. Some folks are even going after old furniture, taking on refinishing jobs.”

So get off the sofa and get your “steps” in by checking projects off your list. Before you know, this stay-at-home time will come to an end. So, get up and get ’er done.

Here are a few of my favorite paint colors from the Sherwin Williams 2020 collection:

​When shopping Sherwin Williams you may use my contractor discount, just mention that you are a client of Webb Home Staging.

Most home buyers have already become emotionally attached to a property after seeing photos online. They come with high expectations and want to verify that the home is really what they fell in love with and that the online representation is reality.

Author John Maxwell said that we all have some “change in our pockets” when we first meet. People will give us the benefit of the doubt. When we reinforce their good will we get more change in our pockets as influence in the relationship.

When touring a home if the photos align with reality the seller will get more “change in his pocket.” However, when expectations and reality do not measure up, “change” begins to pour out of the seller’s pockets.

Many will overlook a stretched photo. But when buyers can’t see how to use an unusual room like a walk through living room, or how furnishings and decor can overcome some dated features, the seller beings to literally “looses bank.”

There is a tipping point for all buyers and when too many things don’t line up they will end the tour and just move on. Second chances are typically not an option and pennies, nickels, dimes and quarters are left in a trail throughout the home as the buyer and agent make a quick exit.

That’s why staging a home is so important. A new survey from the National Association of Realtors® shows that 83 percent of buyers' agents say that staging makes it easier for buyers to visualize a property as their future home. Call Webb Home Staging whether you have an occupied home or a vacant property that needs staging. Remember staging is less than a price reduction and can pay for itself with a faster sale and possibly for a higher price. 

​Put your best foot forward, keep that change in your pocket and walk all the way to closing, get a big fat check to put in your pocket and take it straight to the bank.

The benefits of staging your home to sell are widely known thanks in part to networks like HGTV and Joanna Gaines. However, one more step is needed to get the full impact of staging.

As a kid ​I remember my parents looking for a home with the help of a real estate agent. Her name was Mrs. Boren and she carried a thick printout with the current "secret" listings of homes that only agents had access to.  I heard her say that the updated list came out once a week. If you wanted to buy a home, you most certainly would have relied on that printout and typically had no idea what the home looked like until you pulled up to the curb. Hence the term "curb appeal."

In 2019, as a Realtor myself, no seller can afford to ignore that things have completely turned upside down. According to the National Association of Realtors 2019 Real Estate in the Digital Age Report, "The typical buyer used a mobile device to search for properties online. S/he looked at websites with photos, home listings, and information about the home buying process. S/he then contacted an agent and visited a median of 10 homes over 10 weeks again in 2019 before purchasing a home." (Real Estate in the Digital Age)

When a buyer clicks through photos of a listing, using the electronic device of their choice, it's at a rapid fire speed. I know I could hit as many as three or four per second. My point is ... use your professionals. Take a look at the three photos in the blog. Really look at the difference. We each have something we do really well. For me it's bringing a home up to its full potential by staging. My company, Webb Home Staging brings style, scale and personality in completing the picture for buyers and allows them to visualize and see themselves living in your property. Now I am sure you are great at what you do, but for most, staging, design and photography is not your specialty. Allow a professional staging company and photographer to bring your hard work together to reach the goal... selling your property!

After staging, the final step is calling on a professional photographer. For less than $125 your hard work will pay off and put your property on a buyer's short list to tour and ultimately buy. After Webb Home Staging brings your property to life and shows off the features by staging, we are happy arrange and schedule that photographer for you. 

There is no reason not to ride into the sea of competition with your "guns blazing." Let us get you there and get your property sold! Reach out to me to discuss our services and get a free quote on staging. Visit our website at www.webbhomestaging.com or call 615-293-9094  Barbara Webb